Last year, I co-wrote and produced a feature-length independent movie called Cheesecake Casserole.
This past week, Cheesecake Casserole was released in 50 million homes across America via i*Tunes, amazon.com, and on-demand cable channels.
Cheesecake Casserole definitely feels like a personal accomplishment. We were a pair of first-time writers, directors and producers, and we managed to assemble a cast of working actors, to successfully shoot the film in two weeks and, most importantly, to get picked up for video/online distribution at the highest price point possible.
To celebrate the release of our little movie, I thought I’d use this week’s blog to look back on the process of getting it made, and highlight a few of the finer points and strategies that helped us get it off the ground.
1. We Hired a Casting Director
We didn’t know it at the time, but hiring a reputable casting director served several purposes.
First, it gave us access to talent that we would have never otherwise had the chance to audition. When you do casting on your own, you tend to either reach for the big name actors who will most likely pass on your indie or you’re working with unknowns. Hiring a casting director, however, introduces you to a wide middle-ground of professional, working actors who both have name recognition and also a willingness to build their body of work by taking a chance on independent features.